The first thing to sort out with any PDF is the look and the
content. Get these two things right and
you are halfway there. But you also want to add value to your content don’t
you?
In the current market it’s vitally important to make your
product or service the easiest to purchase or use.
Understanding your customer’s needs and applying this to
your content will make all the difference, but you can add more than just
content to a PDF.
Have you ever sent a PDF to a client and really wanted to
know if it has been read?
Maybe you wanted to know when they read it so that you could
call them and discuss some part of it shortly after they had taken in the
information.
Maybe you’ve lots of information you want the reader to
access but don’t want to overload your PDF with it. Maybe the information, such as CAD drawings for architects, can’t
be added to a PDF.
Then Gold PDF from BuildPR is a real way forward.
With the GOLD PDF service from BuildPR track-able links are embedded
into your PDF. These can be in the form of traditional written website text or
as a button. As the number of clicks can be tracked the success of the document
can also be assessed. The track-ability of the information can also allow you
to see which of your products gains the most interest and even what time of day
this happens. Not only that you can find out where in the world the document
was opened giving you insight into its reach. You will be amazed at how far
your document travels.
And it’s not just new PDFs that can have links added. Links
can be added to existing PDFs as well.
So if you are considering sending out your PDF to prospective
clients consider its content and think about whether access to additional
information can make the difference between loosing and winning that all
important business.
If you’d like to put links into your PDF, but don’t know how
BuildPR can help. So get in touch or comment here.
And make sure you check back next week when the topic is all
about time and money.
